Tuesday, April 6, 2010

lesson 8 : Random association

Lesson 8 : Random association
Lecture : Mr.Radzibedu


class review
There’s a new technique i learn, random association which can be helpful to use in advertising,design posters/logos..this is to comes up with more ideas.


Activity

"How to make a person stop smoking in 6 months time?"

Random word “Traffic Light”

We need to relate the traffic light features/function to cigarettes.


1.METAL : make it "tough" to smoke




there is metal at the half of the ciggarate,so your hand wil feel the ciggarate hot and you will automatically drop it.


2.DIRTY : create a "yucky" effect to the ciggarate


when you start to smoke,a dirty liqoud smell comes out and it stinks.

3.SIGN : create a "weird" and scary sign


ciggarate box with big lung cancer image on it....maybe that will make customer feel uncomfortable..

that's all.....

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